Making Financial Headlines · Page 9
Booking's CEO Gives AI a Positive Review Before Checkout
· New York time
Booking CEO Glenn Fogel called AI a big positive for the company, and management offered evidence during its third-quarter earnings call, CNBC reports. The travel business is making a case that the technology belongs in more than the section of the presentation labeled future opportunities. Booking's business relies on travelers searching, comparing and making reservations. AI tools could affect those steps, which gives investors a reason to listen for evidence of an effect on the business. Fogel's description is an executive's assessment, while the earnings call provided management's case for it. The company has not turned the entire travel process into a single automated decision merely by expressing optimism. Its claim is that AI is becoming useful to the business. That is a more practical test than whether a chatbot can produce an appealing itinerary. For Booking, the ideal intelligent assistant still understands the most important destination: the reservation confirmation page.
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