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Enough Phone Asks Whether a Smaller Screen Can Make a Big Enough Business
· New York time
The Enough Phone is a small smartphone project from a three-person team that includes Brennan Jordan and Austin Boer. The founders are seeking funding on Kickstarter and plan a device that can run either stock Android or OdysseyOS, a minimalist operating system. Their pitch is aimed at people tired of large screens. That puts the project against an industry where larger displays have become a common answer to almost every question, from watching video to reading messages. A smaller phone offers a different trade: less room for content, but potentially a more manageable object in a pocket or hand. The planned choice of operating systems adds another distinction, giving prospective buyers an option between familiar Android and a more minimal approach. It is still a project seeking funding, not evidence that a new handset maker has already conquered the market. Starting a phone company requires more than an appealing objection to big phones, and the team must persuade enough people that their frustration will survive the trip to a checkout page. The comic challenge is built into the name. Enough Phone needs enough customers who agree that their current phones are more than enough. If it succeeds, the sales pitch will be refreshingly compact: less screen, by popular demand.
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