Making Tech Headlines · Page 6
Lyft and DoorDash Put a Ride and Dinner Under One Subscription Roof
· New York time
Lyft's new subscription bundles with DoorDash's DashPass for $10 per month, and DashPass members can get Lyft Go at no extra cost, according to Engadget. The arrangement puts a ride-service membership alongside a delivery subscription rather than asking customers to manage the two benefits entirely separately. For people who already use both services, the appeal is straightforward: one membership can offer access to perks across more than one app. For the companies, a bundle gives customers another reason to keep a subscription active. It is easier to reconsider one service when the monthly charge does not also cover a benefit somewhere else. That is the tidy logic behind a growing family of digital memberships. Each addition can make the package more attractive, while also making it harder to decide how much any single perk is worth. The reported price is the subscription charge, not a promise that every ride or meal is included. Actual value will depend on what a customer uses. The modern loyalty program no longer has to fit on a card in a wallet. It can arrive as a monthly arrangement that accompanies a customer from the ride to the dinner order. Convenience is the product, and remembering exactly which convenience belongs to which membership is becoming a separate hobby.
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