Making Creator Headlines · Page 10

A Marketing Agency Advises Brands to Buy a Long Relationship With Trust

November 7, 2026 at 6:01 AM EST · New York time

Lee Odden, CEO of TopRank Marketing, argues that business-to-business brands should choose creators for credibility, publish for AI discovery and maintain relationships over time. His Minneapolis agency sells services to B2B brands, giving it a commercial interest in the advice. Odden's point is that buyers and answer engines rely on trusted voices. The pitch asks brands to treat credibility as a sustained relationship rather than a one-off campaign, a sensible ambition with the awkward detail that trust is not something a marketing calendar can manufacture on command.

Satire. Not factual reporting. Read the original reporting from the linked publishers.