Making Financial Headlines · Page 9
Kimberly-Clark Clears a Low Bar and the Shares Celebrate
· New York time
Kimberly-Clark shares rose more than 1% Thursday after a better-than-feared quarter, even as Wall Street sold off. The consumer products company's result gave investors something to welcome on a difficult day for the broader market. A better-than-feared quarter does not necessarily mean every part of the business exceeded every expectation. It means the outcome was received more favorably than the anxious setup suggested. The stock's gain shows how much the starting expectations can matter to a market reaction. A result can look quite different when investors were braced for something worse. In a week crowded with dramatic technology stories, everyday consumer goods briefly offered the more cheerful chart. Wall Street had prepared for a disappointing report and instead found a company that did not disappoint quite so much. The applause was modest, but so was the bar.
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