Making Financial Headlines · Page 10
The Crisps Discover That Their Name Needs a Trade Meeting
· New York time
A post-Brexit agreement on food standards has raised questions about the future naming of smoky bacon crisps, the BBC reports. The issue concerns how a product may be described under rules connected to the agreement, not an announced ban on the snack. A broad trade relationship can reach all the way to the words on a package. The crisps expected to compete for space beside a sandwich. Instead, their name has acquired a supporting role in a regulatory negotiation.
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