Making Financial Headlines · Page 2
The Movie's First Plot Twist Is the Seat Price
· New York time
Cosm is expanding immersive movie screenings and its film library as premium moviegoing draws attention, CNBC reports. Tickets range from about $18 for a matinee to around $70 for prime seats or particularly sought-after showings. The price range makes the time and place of a visit part of the product. Customers are not merely buying access to a film. They are choosing a screening and a position within an immersive experience, and the company can charge very different amounts for those choices. A wider library gives Cosm more titles to present in that format. It also gives the company more chances to persuade people that a familiar film is worth seeing in a different setting. The reported prices describe a range, not the average amount paid by visitors, and the expansion itself does not establish how many seats will sell. For the customer, the ordinary question of what to watch now comes with a seating chart and a serious discussion about timing. A matinee and a sought-after prime seat can lead to the same film but very different totals at checkout. The screen may be immersive, but the ticketing process has already found a way to surround the audience. By the time the movie begins, the seat has had a substantial role of its own.
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