Making AI Headlines · Page 4
Studio Chief Announces the Trailer for AI's Cinematic Future
· New York time
Paramount Skydance CEO David Ellison said on an earnings call that AI could be the biggest creative unlock in modern history. He also said it was hard to imagine the technology would not have a bigger effect on film than computer-generated imagery. The comparison puts AI alongside a major change in how films are made. It is a prediction about the technology's potential, not a finding that a particular production has already become better or easier. For studios, the attraction is the possibility that new tools could change how work moves through a production. For creative workers, the questions include how tools are used and who retains control over the result. A broad forecast does not settle the everyday choices involved in making a film, from the work assigned to a tool to the judgment applied to what it produces. The earnings-call setting is also significant. Executives use such calls to explain their companies' outlook, and AI has become a prominent part of discussions about future production. Ellison's comparison communicates a large ambition before the precise shape of that future is established. Hollywood already knows how to make a trailer for a spectacular future. The more demanding assignment is making the production itself live up to the preview, especially when the preview arrives during an earnings call.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.