Making Creator Headlines · Page 10
Celebrity Ads Prepare for Talent That Can Be in More Places Than Talent
· New York time
Ogilvy and CAA have launched a partnership to create AI-generated versions of celebrity talent for advertising. The resulting ads are expected to be marked as AI-generated. The arrangement offers brands a way to produce material featuring recognizable figures through new technology. It also makes clear labeling important for audiences deciding what they are seeing. A celebrity appearance has long helped an ad stand out. Now the appearance may come with a second task: explaining which part of the performance required the celebrity to be present. Fame gets another distribution method, and the label gets a starring role.
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