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Roland Martin Turns Election Momentum Into a Daily Appointment
· New York time
Digital news entrepreneur Roland Martin discussed the growth of Roland Martin Unfiltered and its momentum during the buildup to the midterm elections on Variety's Strictly Business podcast. His daily political news and commentary program also went on a tour in the weeks before the vote. Election periods give political programs a stream of developments and an audience seeking context. The business challenge is maintaining a relationship with viewers when the campaign calendar is less crowded. A daily program cannot rely on election night forever, even if the political conversation seems perfectly willing to keep recounting it.
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