Making AI Headlines · Page 10

Oura Makes a House Call on Primary Care

Oura plans to acquire AI-native primary care startup Counsel Health for $625 million. The deal follows Oura's indefinite postponement of an IPO that could have raised up to $2.2 billion, with the company citing uncertainty in the IPO market. The acquisition connects a wearable technology business with primary care. It also shows that postponing a public offering does not mean a company has stopped pursuing deals. Oura's ambitions are moving beyond a device worn on a finger and toward a business providing care. The ring is getting closer to the doctor's office, although wearing one is not the same as receiving care.

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