Making Creator Headlines · Page 9
Creator Coach Suggests Getting Good Before Getting Expensive
· New York time
Paula Hlavacek, co-founder of creator training app Wovvo, advises new user-generated content creators to practice their craft and treat early projects as opportunities to improve. Her advice includes working on editing, scripting and on-camera skills before expecting rates to follow. The message cuts through the temptation to treat creator work as a shortcut from posting to premium fees. Clients may see a polished video, but a creator has to develop the decisions that make it effective. Practice can make a pitch stronger because it gives the creator a clearer sense of what they can deliver. Wovvo combines training with a feed of paid work, giving its co-founder a direct business interest in the advice. The early videos may not be masterpieces. They do have one advantage over the perfect video still waiting to be made: they exist.
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