Making Financial Headlines · Page 3
A Private Golf Course Makes More Room for Fewer Golfers
· New York time
Tiger Woods is heading up a new private, 18-hole golf destination in Brookville on Long Island's North Shore. The project brings a prominent golf name to the Gold Coast, where the appeal of a course can rest as much on exclusivity as on the game itself. A private destination offers more than access to grass and a flag. Its restricted setting is part of the proposition for its intended customers, even as it narrows the audience that can use the course. The word private is doing a great deal of commercial work before anyone reaches the first tee. For the business of golf, the involvement of a well-known player gives a project immediate visibility. It also puts a familiar luxury-market idea beside a familiar sporting one: a place can be marketed as desirable partly because it is not available to everyone. The planned course has 18 holes, but scarcity is the feature that never needs a club. Golf already asks players to navigate obstacles deliberately placed in their path. This destination adds another hurdle before the game begins, access, and makes that hurdle part of the attraction. At least the course's most exclusive feature will not require mowing.
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