Making AI Headlines · Page 8

United tells AI travel assistants they can admire the itinerary from outside

United says it will not allow personal AI assistants to book tickets on the airline, citing privacy and regulatory concerns. The company says it has not yet seen many people attempt to use such agents for bookings, according to the reporting. The restriction lands at an early stage for a technology often advertised as a way to delegate everyday online tasks. Booking a flight requires handling personal information and navigating airline rules, which makes it more complicated than asking an assistant to suggest a destination. United's position draws a line between helping a traveler consider options and completing the transaction on the traveler's behalf. For passengers, the practical consequence is that the promised hands-off itinerary still requires human participation when booking with United. For developers, it illustrates that an agent's ability to perform a task does not guarantee that a business will permit it to do so. The airline's concern arrives before widespread use, according to its own account. That gives the policy an unusually anticipatory quality: the company is setting a boundary around a behavior it says it has not yet seen much of. The situation gives a new twist to the old travel routine. A customer can bring a digital assistant along to discuss the trip, but at the point of purchase the airline wants to deal with the traveler. The assistant may have a detailed plan for the entire journey. It just cannot be the one to press the final buttons.

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