Making Creator Headlines · Page 10
TikTok Tests a Subscription for People Already Browsing
· New York time
TikTok invited select US users to join TikTok Shop Plus, a shopping subscription expected to cost about $10 a month after a free trial. The test adds a recurring payment option to a marketplace built into a social app. For shoppers, the question is whether the offer is worth a continuing fee. For the platform, a subscription creates another possible relationship with people who already encounter products in the feed. The scroll has found a way to ask for a monthly commitment, even before the shopper has decided what to buy.
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