Making Creator Headlines · Page 10
AI Ad Production Promises More Creative and Reaches for the Volume Knob
· New York time
Sam Ayre, head of marketing at AI advertising platform Cuttable, argues that changes in Meta's advertising system make creative material increasingly important to targeting. He says marketing teams face a challenge producing enough variations and sees AI as a way to address it. That is a business assessment from a company selling AI advertising tools. More versions may give marketers more material to work with, but making an ad meaningful remains a creative task. The production line can run faster without deciding what is worth saying, or whether an audience wants to hear it again.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.