Making Creator Headlines · Page 7
Creator Awards Add Formalwear to the Business of Being Noticed
· New York time
Actor Terry Crews will host the inaugural Clio Creator Awards, with Dhar Mann and Grace Wells set to receive specialty honors at the November 18 ceremony at the Dolby Theatre in Los Angeles. The event gives creator work a dedicated awards setting within the Clio brand. An award show offers a different kind of recognition from the numbers that usually accompany online work. Views and audience responses can indicate reach, while an industry ceremony makes a public statement about creative achievement and the people behind it. Neither form of recognition tells the whole story on its own. The choice of an established venue and host places creator-led work in a familiar entertainment format. A field associated with feeds and personal channels gets a stage, a program and an occasion to look at itself as an industry. For creators, that visibility can highlight work that otherwise arrives in front of viewers as a quick post or video. For the awards business, it is an opportunity to acknowledge a sector that has developed its own audiences and commercial relationships. The internet already has a highly efficient system for telling creators they have been noticed. The ceremony adds a refinement: everyone can get dressed up while it happens.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.