Making Financial Headlines · Page 10
Starbucks China Makes Seating Conditional on an Order
· New York time
Starbucks China is rolling out a no-order, no-seat policy. The company says the change is intended to improve customers' in-store experience as it competes with homegrown rivals. For the American coffee company's business in China, the policy connects use of store space more directly to purchasing. The announcement does not establish a U.S. policy change or its eventual sales effect. The familiar coffeehouse proposition has acquired a firmer commercial footnote: atmosphere remains part of the product, but occupying it now requires an order.
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