Making Daily Headlines · Page 9
Disney Puts the Super Bowl Nearly Everywhere
· New York time
Disney’s plan to carry the Super Bowl on ABC, ESPN, Disney+, ESPN2, ESPNU and NFL Network is frustrating local ABC affiliates, CNBC reported. The game’s distribution will extend well beyond a single broadcast channel, raising questions for stations that value the audience associated with a major live event. More outlets can offer viewers more ways to watch. For affiliates, however, the same abundance can mean sharing attention that makes the event commercially valuable. A bigger distribution map is not automatically a bigger benefit for every participant. The tension is less about whether football remains popular than about who gets the audience. Disney has assembled enough viewing options to make finding the game easy and explaining the corporate arrangement a separate endurance event. Local stations would prefer their place in that arrangement to remain more than a sentimental tradition.
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