Making Creator Headlines · Page 10
YouTube Claims a Record Portion of the Living Room
· New York time
YouTube reached a record 15.8% share of U.S. television-screen watch time in Nielsen's August 2026 Gauge measurement, according to Tubefilter. Its share was about twice that of any other individual platform, while streaming collectively approached half of TV viewing. The measurement concerns viewing on TV screens, not all video consumption across devices. That makes the result especially relevant to creators reaching the living room. The service once associated with the laptop is comfortably occupying the big screen, and apparently it would like the remote left nearby.
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