The Feed Would Like a Word With City Hall

Making Creator Headlines · PM edition

Published October 23, 2026 at 6:01 PM EDT · New York time

PAGE 1 OF 10

The Feed Would Like a Word With City Hall

Change.org rebuilds around local activism, while Grindr hires an agency to coordinate influencer marketing.

Change.org Gives the Petition a Social Media Entrance

Change.org has relaunched with a stronger emphasis on local politics and tools that let users build petitions from social media posts, videos and AI-generated text. Under new leadership, the 19-year-old platform is trying to turn passing online enthusiasm into community action. The familiar journey from scrolling to caring now has a more convenient entrance ramp. Tubefilter describes a platform trying to move beyond its reputation for slacktivism. The redesign offers a practical starting point: someone who encounters an issue in a TikTok post can use that material as the foundation for a petition rather than begin with a blank page. AI can help with the words; it cannot attend a public meeting while the petitioner stays home charging a phone. The local emphasis gives the overhaul a concrete purpose without guaranteeing results. A polished demand still needs people willing to organize, follow up and persuade someone with authority to act. The software has lowered the barrier to drafting a petition, not abolished the distance between a signature and a decision. Civic engagement has acquired an assistant, but the assistant is unlikely to take minutes at a zoning hearing.

Grindr Puts Its Influencer Strategy Under One Agency Roof

Grindr has appointed SAMY as its agency of record for U.S. and global influencer marketing following a competitive pitch. The dating app, which serves the international GBTQ+ community, also gave SAMY a separate assignment covering social media across Latin America. One appointment handles influencer strategy and execution; the other covers a regional social brief. Even marketing relationships benefit from defining the relationship. The U.S. assignment makes the deal directly relevant to creators and agencies competing for American brand work. A designated agency gives influencer activity a central point of coordination rather than treating every collaboration as an isolated encounter. That can shape how talent partnerships are planned, though the appointment itself does not establish what future campaigns will achieve. The separate Latin American brief also makes the scope more specific than a single, all-purpose global announcement. Influencer marketing and regional social management are related jobs, not interchangeable labels. For SAMY, the news is a substantial client assignment. For everyone else in the pitch, it is another reminder that an agency competition ends with one company celebrating and several companies updating a presentation named Final, Final, Actually Final.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Change.org has a new look that uses AI to turn TikTok posts into tools for local activism ↗
Tubefilter · October 23, 2026 at 4:30 PM EDT · New York time
Grindr Appoints SAMY as Global Agency of Record for Influencer Marketing ↗
Net Influencer · October 23, 2026 at 8:27 AM EDT · New York time

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PAGE 2 OF 10

New Sounds, Old Comment Sections

Leon Bridges keeps changing his musical vocabulary, while brands debate whether joining the replies counts as strategy.

Leon Bridges Declines Permanent Residence in His Debut

Leon Bridges is continuing his musical reinvention with Happiness Anytime, a new album discussed in an NPR interview. Since his 2015 debut, the singer has moved beyond the Sam Cooke-style crooner identity that first introduced him, exploring sounds ranging from mambo to disco. The early reference point remains useful history, but apparently it has not been granted lifetime management rights. That evolution matters for an artist whose first impression was so distinctive. A recognizable sound can help listeners find a performer, then become the room everyone expects that performer to keep living in. Bridges' expanding range offers a different proposition: continuity can come from the singer rather than from keeping every arrangement inside the same stylistic border. Happiness Anytime arrives within that longer transformation, not as evidence that one genre has defeated another. Listeners can approach it as the next stage in an established musician's changing work. The catalog now makes a persuasive case against treating a debut as a permanent job description. Somewhere in the music business, a filing cabinet labeled Retro Soul is discovering that its tenant has forwarded the mail and taken the disco records.

Brands Ask Whether the Replies Need a Marketing Department

Brands are increasingly joining creator comment sections to pursue visibility and shareable moments, according to a Net Influencer feature gathering responses from 44 creator-economy experts. Supporters see an inexpensive way to build familiarity. Skeptics question whether the attention produces enough business value. The comment box has become the rare office where everyone wants to appear casually off duty. The disagreement is about what participation accomplishes, not simply whether a brand can type something amusing. A reply can put a company in front of an audience without requiring a standalone campaign. It can also generate a conspicuous little burst of approval that is easier to count than to connect with a purchase or a durable relationship. For marketers, the useful assessment is whether the effort serves a defined objective and fits the creator's audience. Being present is not automatically being useful, and borrowing a conversation does not transfer ownership of its appeal. The debate leaves room for both effective participation and expensive corporate loitering. A brand may earn a welcome in the replies, but arriving with a quarterly engagement target is still an unusual way to make friends.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Should Brands Spend Real Effort in Creator Comment Sections? 44 Creator Economy Experts Respond ↗
Net Influencer · October 23, 2026 at 8:25 AM EDT · New York time
Leon Bridges reinvents his sound with new album, 'Happiness Anytime' ↗
NPR Arts and Culture · October 21, 2026 at 5:34 AM EDT · New York time

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PAGE 3 OF 10

Four Performances and an Unfilled Tuxedo

A Lee Chang-dong drama earns critical praise, while reports put the next Bond casting process at the screen-test stage.

Possible Love Finds Complications Behind the Documentary

Lee Chang-dong's Possible Love follows two very different couples whose lives intersect during the filming of a documentary. NPR's review singles out its four central performances for exceptional praise. This is a drama with a novelistic approach, not a novel, and its premise locates the action in the encounters between people brought together by another creative project. The documentary production supplies a reason for the couples to meet. Their differences supply the dramatic possibilities. It is a compact setup with room for competing perspectives: people can be involved in the same production without occupying anything like the same emotional world. A camera may organize what enters the frame, but relationships remain famously resistant to production schedules. For audiences, the review's emphasis on performance makes the appeal specific. The attraction is the acting and the interaction among four characters, rather than a promise of spectacle or an invented account of the plot's eventual turns. The film seems especially well positioned for anyone who has noticed that gathering adults in one place does not simplify their lives. Documentary production already requires coordination; adding two couples makes the call sheet look like an optimistic work of fiction.

Bond Casting Reports Reach the Tuxedo-Adjacent Phase

Final screen tests for the next James Bond are reportedly due to take place this weekend, according to BBC reporting. Callum Turner and Jack Lowden appear to be among the actors involved. Those qualifications remain central: a reported test is not a casting announcement, and appearing to be in contention is not the same as receiving the keys to the franchise. The development matters to a worldwide film property whose lead actor helps define its next chapter. Screen tests are part of evaluating that choice, giving the casting process a more concrete milestone than general speculation. They still leave the actual decision unresolved. The tuxedo may be ready for a fitting, but it has not issued a public employment contract. For moviegoers, the useful news is that reports place the search at an advanced testing stage. For the entertainment speculation industry, this is enough material to support an astonishing amount of confident furniture rearrangement. Neither named actor should be treated as confirmed on that basis. Bond is unusually good at making an unfilled position feel like a major release, with the audience studying the vacancy almost as closely as it will eventually study the opening credits.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

'Possible Love' offers four of the best performances you'll see all year ↗
NPR Arts and Culture · October 23, 2026 at 12:46 PM EDT · New York time
Final James Bond screen tests to take place this weekend, reports say ↗
BBC Culture · October 23, 2026 at 5:41 AM EDT · New York time

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PAGE 4 OF 10

Move-In Weekend Gets a Campaign, Gaming Gets a Rematch

Hilton turns college chaos into a fictional club, while Modern Warfare 4 faces a demanding audience and GTA competition.

Hilton Offers Orientation for the People Carrying the Boxes

Graduate by Hilton has built its back-to-school campaign around the emotional disorder of college move-in weekend. Developed with social-first agency Movers+Shakers, Order of the Stay presents the experience as orientation for a fictional, not-so-secret club. Its central film uses an initiation-video format, complete with an oath. Apparently moving a student into a dorm was missing only ceremonial paperwork. The premise puts students and parents inside the same recognizable ordeal. Rather than portraying move-in as effortless, the campaign uses its chaos as the creative starting point. That gives the hotel brand a specific occasion to work with and a shared experience around which to build the joke. The club is fictional; the logistical complications require considerably less invention. As a marketing approach, it connects the brand to a moment when families are already navigating travel, change and a great deal of luggage. That makes the concept understandable without proving that it increased bookings or changed customer behavior. The comedy is in turning an exhausting errand into a membership ritual. Higher education already comes with enough forms, so at least this particular oath belongs to an advertisement rather than the financial aid office.

Call of Duty Tries to Restore the Appointment

Modern Warfare 4 is promising a return to form after the previous year's Call of Duty disappointed fans, according to the BBC's assessment. It also faces competition from GTA. For a major global gaming franchise, a new installment must do more than arrive on schedule: it must persuade players that returning is worth their time. The calendar cannot complete that assignment on its own. The challenge has two parts. One is internal, rebuilding enthusiasm among people who felt the last release missed the mark. The other is external, competing for attention in an entertainment market where another large franchise can dominate the conversation. A familiar name creates awareness, but awareness is not an advance commitment to enjoy the next game. The promised recovery remains a promise, not an established verdict on the new release. Players will judge the experience rather than the confidence of the announcement. For the wider business, the competition illustrates how even enormous franchises must keep earning their place in a crowded leisure schedule. There are only so many evenings available, and the household entertainment budget has not agreed to grow simply because two famous logos would appreciate more room.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Graduate by Hilton Found Its Back-to-School Campaign in the Chaos of College Move-In Day ↗
Net Influencer · October 23, 2026 at 9:27 AM EDT · New York time
Call of Duty promises a return to form - but can it compete with GTA? ↗
BBC Culture · October 23, 2026 at 4:27 AM EDT · New York time

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PAGE 5 OF 10

Creators Consider Ownership, Gemini Adds Brand Tools

A talent executive argues for shared financial incentives, while Google expands its AI workspace.

Page 5 of 10. Read the same stories below.

The Endorsement Would Like a Stake in the Outcome

SonderCo talent partnerships chief Leslie Fogel argues that creators and celebrities work harder for brands when their deals include equity or a share of sales. In her assessment, making both sides financially invested in the outcome can produce stronger client results. It is an argument for changing incentives, not evidence that every endorsement should arrive with a miniature ownership certificate. The distinction is practical. A fixed payment compensates a creator for agreed work. A sales share or equity interest ties at least some potential reward to the business relationship's performance or value. Fogel's case is that this can encourage greater effort and creativity because the talent participates in the upside. The contract becomes more than a receipt for appearing enthusiastic. That remains an attributed business view rather than a universal guarantee. The structure of the deal determines what the creator receives and when, so the appeal cannot be assessed from the word partnership alone. For brands considering the model, the useful question is whether the incentives genuinely fit the work. Calling someone a partner is easy; giving that word a financial meaning requires more than enlarging it on the presentation slide.

Gemini Makes Room for the Brand Guidelines

Google has added brand-management tools to Gemini alongside a refreshed landing page, support for third-party apps and expanded image-generation abilities, according to Social Media Today. The changes broaden the AI platform's working environment for people producing branded material. The brand voice has entered the chat, carrying a folder about approved colors and the emotional implications of lowercase lettering. The additions combine different kinds of convenience. A revised landing page changes how users enter the service; third-party app support extends what can connect to it; more image-generation capabilities expand what users can make. Brand-management tools place those creative functions closer to the organizational requirements that shape commercial work. A campaign rarely needs just an image. It needs an image that survives the meeting. These are product additions, not a demonstrated promise of better campaign results or a replacement for creative judgment. For creators and marketing teams, the immediate relevance is a broader set of functions within a familiar AI platform. The business task remains deciding what to produce and whether it represents the brand well. Generating more options can accelerate production, while leaving the ancient office tradition of choosing among them entirely intact.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Brands Can Get More From Talent Deals When Both Sides Have Skin in the Game, Says SonderCo’s Leslie Fogel ↗
Net Influencer · October 23, 2026 at 9:25 AM EDT · New York time
Google adds brand management tools to Gemini ↗
Social Media Today · October 22, 2026 at 3:25 PM EDT · New York time

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PAGE 6 OF 10

AI Wants a Cameo, Matilda Keeps Its Run

A YouTube-commissioned study measures creator interest in AI appearances, while a musical marks a worldwide audience milestone.

Creators Want to Put Themselves in the AI Frame

A study commissioned by YouTube found that nearly two-thirds of people posting videos want to insert themselves into content using artificial intelligence, according to Social Media Today. The finding concerns interest in a particular use of AI, not proof that all those respondents already use it. The virtual cameo has plenty of prospective applicants, even before anyone checks the lighting. YouTube's role as the study's commissioner matters because the platform has a commercial interest in how video creation develops. The result still offers a specific signal: many video posters are interested in tools that can place their own likeness inside content. That is more precise than declaring that creators want every stage of production automated or that audiences have approved the outcome. For people building creator tools, the finding points toward potential demand for self-insertion features. For creators, it raises a familiar creative choice in a new technical form: when does appearing in the work improve it? AI can offer another way to enter the frame, but it does not answer that question by itself. The future may contain more digital versions of the presenter, with the original still responsible for deciding whether the segment needed one.

Matilda Reaches an Age at Which Most Projects Have Been Rebranded

Matilda is marking 15 years as a West End success, with the musical having been seen by more than 12 million people worldwide, according to the BBC. The production began in Stratford-upon-Avon before building its long stage history. The anniversary is local to its London run, but the audience figure describes a much wider theatrical reach. That worldwide total is the substantial business and cultural context. A stage musical reaches people through repeated performances rather than a single worldwide upload, making longevity part of how its audience accumulates. The reported figure is not an annual attendance count or a measure of one theater's capacity. It reflects the scale of the musical's reach across its history and productions. For an entertainment industry often organized around the next launch, Matilda offers an example of a work maintaining a durable public life. The milestone does not mean every performance has the same audience or every market behaves alike. It means a show that started in one place has kept finding people elsewhere. Fifteen years is also enough time for a marketing department to propose several fresh identities, while the musical has continued answering to the same name.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Matilda celebrates 15 years as West End success story ↗
BBC Culture · October 23, 2026 at 1:19 AM EDT · New York time
YouTube shares data on how creators are using AI ↗
Social Media Today · October 21, 2026 at 4:00 PM EDT · New York time

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PAGE 7 OF 10

A Los Angeles Address and a Conversion Checklist

AnyMind establishes its first direct U.S. presence, while LinkedIn offers a guide to measuring B2B promotion.

AnyMind Adds Los Angeles to Its Operating Map

AnyMind Group has launched U.S. operations and established a Los Angeles base, marking its first direct presence in the country. The Tokyo-headquartered business-process-as-a-service company previously built operations across 15 markets in Asia-Pacific and the Middle East after its founding in Singapore in 2016. The American expansion now has an address rather than merely a place on a presentation map. For U.S. creators and commercial partners, the concrete development is a company entering the market directly. A Los Angeles base places that effort in a major American media center. The announcement establishes the launch and location, not a completed record of U.S. customer wins, revenue or market leadership. Those are outcomes an office cannot produce simply by receiving its first delivery. The expansion also adds a U.S. operation to a business already spread across multiple regions. That makes the move part of a broader operating footprint rather than a company's first experiment outside its home market. Its significance is access and presence, with execution still ahead. International expansion tends to look clean on a map; the actual work begins when the map is closed and somebody has to explain what the new office will deliver.

LinkedIn Gives B2B Marketers Instructions for Counting

LinkedIn has published a new guide to B2B conversion tracking, offering an overview of promotional measurement and a step-by-step breakdown of what to do, according to Social Media Today. The release is aimed at helping marketers gauge performance. The professional network has moved beyond asking whether the campaign looked busy and toward the more awkward question of what happened afterward. For businesses promoting to other businesses, measurement is part of assessing whether marketing activity supports the intended result. A guide can make the tracking process easier to approach, especially when teams need an ordered set of tasks rather than another abstract instruction to be data driven. The checklist is a humble format, but it has the advantage of containing verbs. The publication of guidance does not itself demonstrate higher returns, and tracking a conversion is different from improving the offer that produced it. Its immediate value is procedural: helping advertisers organize how they evaluate promotion. Creative work still needs an audience and a purpose. At least the reporting meeting can aspire to contain something more specific than a chart trending upward because everyone involved would prefer that direction before the next budget discussion.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

AnyMind Group Enters the U.S. Market, Establishes Los Angeles Base ↗
Net Influencer · October 23, 2026 at 9:17 AM EDT · New York time
LinkedIn publishes new guide to B2B conversion tracking ↗
Social Media Today · October 22, 2026 at 3:22 PM EDT · New York time

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PAGE 8 OF 10

A Billion-Dollar Marketplace Meets the News Business

Whop closes another financing round, while news creators contend with the practical limits of monetizing attention.

Whop's Valuation Gets a Much Larger Number

Whop has closed a $200 million Series D financing round at a $5.1 billion valuation, led by Sequoia Capital and Shopify Ventures. The creator and business-operator marketplace previously received a $200 million strategic investment from Tether in February at a $1.6 billion valuation. The latest deal makes this its second fundraise of 2026 and more than triples the earlier valuation. Those figures describe two different things: new financing received and the valuation attached to each transaction. The $5.1 billion figure is not revenue, profit or cash deposited by customers. It is the valuation reported for the new round. Venture finance has a special talent for putting very different numbers close together and trusting everyone to keep their name tags straight. The financing gives Whop additional capital as it operates in the creator-commerce market. It also shows investors accepting a substantially higher valuation than in February, without establishing that every creator business shares the same outlook. For marketplace participants, the useful development is a well-financed platform with another major investment completed. For anyone maintaining the company comparison spreadsheet, the practical development is that the column width may need to change again.

News Creators Discover Attention Is Not a Payment Method

News creators are struggling to build sustainable businesses despite the growing role of creators in how people get news, according to Digiday. Platform rules and brand guidelines complicate their efforts to make money. The audience may have arrived, but the revenue department is still asking which door it used and whether it meets the advertiser's requirements. The tension is straightforward: distributing information and financing its production are related but separate tasks. A creator can reach people while facing restrictions on how that work is monetized. Brand preferences can narrow commercial opportunities, while platform policies shape what income routes are available. A large audience does not automatically remove either constraint or pay for the time required to keep reporting. For U.S. audiences increasingly encountering news through individual personalities, sustainability matters because regular output requires resources. The issue is not solved merely by declaring creators the future of media. Somebody still needs a workable business behind the upload. The old news industry spent decades separating popularity from profitability, and the creator economy appears to have inherited the exercise in a more portable format. The studio may fit on a desk; the economics have not become correspondingly small.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Whop Raises $200M at $5.1B Valuation, Tripling Its Worth Since February ↗
Net Influencer · October 23, 2026 at 9:14 AM EDT · New York time
Creators say it’s difficult to make money from news, with platform rules and brand guidelines ↗
Digiday · October 23, 2026 at 12:01 AM EDT · New York time

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PAGE 9 OF 10

Fans, Reviews and the Expanding Agency Pitch

A new studio starts with existing fandoms, shoppers separate discovery from buying, and agency selection grows more elaborate.

Popular Demand Starts Where the Fans Already Are

Former Kickstarter strategy chief Jon Leland and former Lucasfilm digital-media leader Ivan Askwith have launched Popular Demand, a studio and technology company built around existing fandoms. The company says it will develop, finance, produce and distribute work across film, television, publishing, gaming and live experiences. The breadth is a plan, not a completed slate or a guarantee of predictable revenue. Existing enthusiasm gives a project a community to address, but those fans still need a reason to like the new work. An audience is not a standing purchase order. For the entertainment business, the launch puts community at the beginning of the development proposition. The studio knows where it wants to start the conversation. Fans, meanwhile, retain their traditional right to have extremely detailed opinions about how it continues.

AI Finds the Product, Reviews Face the Follow-Up Questions

Research reported by Digiday finds that 16% of shoppers start looking for products with ChatGPT, while 9% go there to actually buy something. The reporting also identifies reviews as important in completing purchase decisions. AI is gaining a role in discovery without becoming the entire shopping journey. The percentages describe different activities, not a measured checkout failure rate for the same group. They suggest that finding an item and deciding to purchase it remain separate stages. Recommendations can open the conversation; evidence from other customers can help finish it. For brands and creators, that makes credibility alongside discovery consequential. The chatbot may introduce a product with impressive fluency, but shoppers still appear interested in hearing from someone who has actually opened the box.

Fewer Agency Groups, More Ways to Choose One

Advertisers have more ways to select an agency holding company even as the number of holding companies shrinks, according to Digiday's examination of the changing agency pitch. The selection process is evolving without a corresponding expansion in the roster of large groups available. That creates a business problem distinct from simply shopping among more suppliers. Advertisers must assess how to choose and structure a relationship within a more concentrated field. A wider menu of selection methods does not necessarily mean a wider menu of corporate owners. For agencies, the pitch itself becomes another area of competition. For clients, it adds decisions before the eventual decision. Procurement has achieved the administrative equivalent of a tasting menu with fewer kitchens and substantially more courses.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Kickstarter, Lucasfilm Alumni Launch Fandom-Focused Studio Popular Demand ↗
Net Influencer · October 23, 2026 at 9:11 AM EDT · New York time
AI boosts discovery but reviews still seal the deal, new research shows ↗
Digiday · October 23, 2026 at 12:01 AM EDT · New York time
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from ↗
Digiday · October 23, 2026 at 12:01 AM EDT · New York time

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PAGE 10 OF 10

The Brand Has a Series, the TV Has YouTube

TikTok programming, platform engagement notes and stricter Etsy AI rules close out the creator business desk.

Page 10 of 10. Read the same stories below.

Banana Republic Orders Five Episodes of Brand Life

Banana Republic has launched The Agency, a five-part TikTok-first series starring Jack Innanen. Its debut drew 10 million views, while episode two surpassed 3 million after release earlier in the week. The fictional story follows struggling Travel & Tours. The project marks the brand's first channel-first original programming venture. Those view counts establish reach, not clothing sales or proof that viewers prefer branded entertainment. Still, the retailer has given the feed a recurring story. The clothes now share a workplace with plot development.

Meta Brings Platform Notes to Earnings Season

Meta has released usage notes and engagement data for Facebook, Instagram and Threads alongside its third-quarter earnings, according to Social Media Today. The updates offer a platform-by-platform view rather than treating all three services as one undifferentiated audience. For creators and advertisers, that distinction matters when assessing where to spend effort. Corporate scale does not make every app an identical venue. The information adds context for those choices, without guaranteeing any individual account's growth. Even inside one company, the family group chat is not the same as every conversation.

Etsy Tightens the Rules Around AI Listings

Etsy is announcing stricter rules for AI use in listings, citing buyer difficulty identifying AI-generated content and seller concerns about neighboring items. The changes address how AI appears in the marketplace, according to The Verge. For independent creators, the issue involves both customer clarity and the context in which their work is sold. The announcement does not establish that confusion has disappeared. It does establish that Etsy wants firmer boundaries. The digital craft fair is asking exhibitors to be clearer about what, exactly, arrived at the table.

YouTube Claims a Record Portion of the Living Room

YouTube reached a record 15.8% share of U.S. television-screen watch time in Nielsen's August 2026 Gauge measurement, according to Tubefilter. Its share was about twice that of any other individual platform, while streaming collectively approached half of TV viewing. The measurement concerns viewing on TV screens, not all video consumption across devices. That makes the result especially relevant to creators reaching the living room. The service once associated with the laptop is comfortably occupying the big screen, and apparently it would like the remote left nearby.

Sources from the news desk

Satire. Not factual reporting. Read the original reporting from the linked publishers.

Banana Republic Debuts TikTok Series ‘The Agency’ Starring Jack Innanen ↗
Net Influencer · October 23, 2026 at 8:29 AM EDT · New York time
Etsy is cracking down on AI slop listings ↗
The Verge Creators · October 22, 2026 at 8:09 PM EDT · New York time
YouTube now gets twice as much watch time on U.S. TVs as any other platform ↗
Tubefilter · October 22, 2026 at 6:42 PM EDT · New York time
Meta offers insights on individual platform growth ↗
Social Media Today · October 22, 2026 at 6:30 PM EDT · New York time

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The Feed Would Like a Word With City Hall

Change.org Gives the Petition a Social Media Entrance

Grindr Puts Its Influencer Strategy Under One Agency Roof

Sources from the news desk

New Sounds, Old Comment Sections

Leon Bridges Declines Permanent Residence in His Debut

Brands Ask Whether the Replies Need a Marketing Department

Sources from the news desk

Four Performances and an Unfilled Tuxedo

Possible Love Finds Complications Behind the Documentary

Bond Casting Reports Reach the Tuxedo-Adjacent Phase

Sources from the news desk

Move-In Weekend Gets a Campaign, Gaming Gets a Rematch

Hilton Offers Orientation for the People Carrying the Boxes

Call of Duty Tries to Restore the Appointment

Sources from the news desk

Creators Consider Ownership, Gemini Adds Brand Tools

The Endorsement Would Like a Stake in the Outcome

Gemini Makes Room for the Brand Guidelines

Sources from the news desk

AI Wants a Cameo, Matilda Keeps Its Run

Creators Want to Put Themselves in the AI Frame

Matilda Reaches an Age at Which Most Projects Have Been Rebranded

Sources from the news desk

A Los Angeles Address and a Conversion Checklist

AnyMind Adds Los Angeles to Its Operating Map

LinkedIn Gives B2B Marketers Instructions for Counting

Sources from the news desk

A Billion-Dollar Marketplace Meets the News Business

Whop's Valuation Gets a Much Larger Number

News Creators Discover Attention Is Not a Payment Method

Sources from the news desk

Fans, Reviews and the Expanding Agency Pitch

Popular Demand Starts Where the Fans Already Are

AI Finds the Product, Reviews Face the Follow-Up Questions

Fewer Agency Groups, More Ways to Choose One

Sources from the news desk

The Brand Has a Series, the TV Has YouTube

Banana Republic Orders Five Episodes of Brand Life

Meta Brings Platform Notes to Earnings Season

Etsy Tightens the Rules Around AI Listings

YouTube Claims a Record Portion of the Living Room

Sources from the news desk