Making Creator Headlines · Page 9
AI Finds the Product, Reviews Face the Follow-Up Questions
· New York time
Research reported by Digiday finds that 16% of shoppers start looking for products with ChatGPT, while 9% go there to actually buy something. The reporting also identifies reviews as important in completing purchase decisions. AI is gaining a role in discovery without becoming the entire shopping journey. The percentages describe different activities, not a measured checkout failure rate for the same group. They suggest that finding an item and deciding to purchase it remain separate stages. Recommendations can open the conversation; evidence from other customers can help finish it. For brands and creators, that makes credibility alongside discovery consequential. The chatbot may introduce a product with impressive fluency, but shoppers still appear interested in hearing from someone who has actually opened the box.
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