Making Creator Headlines · Page 9
Popular Demand Starts Where the Fans Already Are
· New York time
Former Kickstarter strategy chief Jon Leland and former Lucasfilm digital-media leader Ivan Askwith have launched Popular Demand, a studio and technology company built around existing fandoms. The company says it will develop, finance, produce and distribute work across film, television, publishing, gaming and live experiences. The breadth is a plan, not a completed slate or a guarantee of predictable revenue. Existing enthusiasm gives a project a community to address, but those fans still need a reason to like the new work. An audience is not a standing purchase order. For the entertainment business, the launch puts community at the beginning of the development proposition. The studio knows where it wants to start the conversation. Fans, meanwhile, retain their traditional right to have extremely detailed opinions about how it continues.
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