Making Creator Headlines · Page 10
Payments Executive Discovers Creators Prefer Money to More Paperwork
· New York time
Frank DeVito, president and chief operating officer of XR Pay, argues in a sponsored Digiday article that paying creators needs to be simpler as brands and agencies spend more on them. XR Pay has a commercial interest in the payments business. His assessment puts attention on the administrative side of creator deals, not just the size of the promised fee. A campaign can celebrate a creator's reach and still leave the unglamorous task of processing payment. The most compelling engagement metric may be the date the money actually arrives.
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