Making Financial Headlines · Page 8

Sandisk Plans a Split, Giving a Towering Share Price Smaller Shoes

Sandisk reported revenue that nearly quintupled and announced that a stock split is on the way. Its shares have climbed more than 2,600 percent since the company separated from Western Digital 20 months ago, leaving it with one of the highest share prices in the S&P 500. A stock split changes the number of shares and the price of each one, not the company's underlying value by itself. That makes the announcement a numerical makeover rather than a new source of revenue. The business result and the rally are the substantive developments; the split changes how the ownership is divided on the screen. A lower price per share can look more accessible, but investors still own a proportion of the same company after the arithmetic is complete. Sandisk's rise gives the split an especially striking setting, since the company has gone from separation to a place among the index's highest-priced shares in less than two years. The split is a bit like cutting a large pie into more slices: the serving size changes, while the amount of pie remains the same. The revenue growth, unlike the slicing, is what made the table so crowded in the first place.

Read this story in the full newspaper →

Satire. Not factual reporting. Read the original reporting from the linked publishers.