Making Creator Headlines · Page 7
Survey Finds Political Information Under the Ring Light, With a Sponsor Nearby
· New York time
Nearly two in three U.S. adults receive information about the 2026 midterms from online creators, according to a YouGov survey commissioned by creator platform SaySo. Among respondents who get election news from creators at least weekly, more than half said a creator had influenced their opinion, Net Influencer reported. The second figure applies to that weekly audience, not to all U.S. adults. The commissioner's interest matters too: SaySo operates in the creator economy whose influence the survey measures. The results nevertheless point to an important arena for political communication, where a familiar online personality can become a source of information about an election. That relationship differs from simply seeing a campaign advertisement. An audience may already know the creator's style and follow that person's work for reasons far removed from politics. The survey measures what respondents say about their information and influence; it does not establish that every viewer changed a vote or that creators replaced traditional news. Its picture is still a lively one for anyone trying to understand how political messages travel. The old image of the pundit behind a desk now has company from the person speaking directly into a camera. Both can sound very sure of themselves. The new version simply has more choices for where to put the light.
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