Making Creator Headlines · Page 5
X Turns the Posting Calendar Into a Bonus Plan
· New York time
X is piloting a Video Kickstart Bonus that pays selected creators for publishing regular videos over a set period. Eligible participants are notified through their Creator Studio dashboards, according to reporting on the program. The pilot is another attempt by the former Twitter to make itself a more attractive home for video. A bonus gives creators a reason to build a regular schedule on X, while the platform gets a stream of material to put in front of viewers. It is a familiar exchange in the creator economy: a platform wants reliable supply, and the people making that supply weigh the payment against the time and effort of producing it. The plan rewards consistency rather than leaving each creator to hope a single clip finds an audience. That can make the schedule itself part of the work. It also means the calendar receives a promotion to creative partner, even if it has never contributed a joke, an edit or an interesting observation. For X, the pilot offers a way to test whether a financial nudge can encourage more regular video. For participating creators, the bonus may help make the routine worthwhile. The platform gets a library that keeps growing; the creator gets another deadline with a logo on it.
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