Making Creator Headlines · Page 6
Harvard Welcomes the People Who Already Have an Audience
· New York time
Harvard is hosting a creator summit, according to a Tubefilter roundup of developments in the creator industry. The event places online creators and the business surrounding their work in an institutional setting more commonly associated with lectures, research and degrees. The summit is one sign of how creator work has become a subject for conversation beyond the platforms where audiences encounter it. Online personalities build communities, produce material and deal with the business of reaching viewers. A university setting gives those activities a formal place on an agenda. A summit is not a promise that every creator needs an academic credential, or that a campus can settle the economics of an unpredictable business. It does, however, show how far the subject has traveled from the idea that posting online is merely a hobby. The reversal is pleasant: an institution famous for asking applicants to demonstrate extracurricular achievement is now hosting people whose extracurricular projects became the main event. The lecture hall has discovered that some of its guests arrived with an audience already attached.
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