Making Financial Headlines · Page 10
El Niño Gives Contractors a Forecast and Resorts a Sales Pitch
· New York time
El Niño is expected to bring unusual weather, creating business opportunities for some contractors and ski resorts. Contractors are booked as homeowners prepare for heavy rain, while resorts are preparing to benefit from snow. The same weather pattern can create different demands in different places. Preparing a house for rain and attracting visitors to snowy slopes are distinct businesses, even if both pay close attention to the forecast. Weather may be beyond anyone's control, but that has never stopped a business from making plans around it. The forecast becomes a calendar with customers attached.
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