Making Creator Headlines · Page 9

Coachella Books Its Headliners and Lets the Poster Begin Its Work

Dua Lipa is set to become the first female British headliner at Coachella in 2027. SZA and Tame Impala also top the bill for the US festival, with Madonna and Diljit Dosanjh among the other performers announced. A festival lineup is both a schedule and a statement about how different audiences can be brought together. Headliners get the largest type, while the rest of the bill offers listeners reasons to move between genres and discover acts. For a festivalgoer, the poster starts the work of planning a weekend. For the music business, it turns a collection of individual careers into a shared attraction. The typeface may be doing nearly as much strategic work as the stages.

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