Making Creator Headlines · Page 9

Charlie Sheen Starts a Podcast, Giving Another Celebrity a Microphone

Fox-owned Red Seat Ventures has launched Mostly Sheenius, a weekly interview podcast hosted by Charlie Sheen. Michael Douglas is the first guest, and the premiere is available November 12 at 7 a.m. Eastern. The show adds another familiar entertainment name to a format that lets hosts build recurring conversations with an audience. A weekly schedule gives listeners a reason to return and gives a host room to establish a style beyond a single appearance. For Red Seat Ventures, the launch fits a creator-led media approach in which a recognizable host is central to the product. For listeners, the practical question is what happens once the opening introductions are over. Podcasting has made it easy to find a microphone. A reason to keep listening remains a separate feature.

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