Making Tech Headlines · Page 9
Peacock turns the phone upright and asks the day for an extra hour
· New York time
Peacock is redesigning its mobile app to emphasize vertical videos. The streaming service says it is trying to gain another hour per user each month, bringing a familiar short-video format further into its mobile strategy. On a phone, a streaming service competes not only with other programs but also with quick clips available during spare moments. Vertical video fits the device's usual orientation and can make browsing feel less like selecting a full show. For Peacock, an extra hour is an engagement goal. For the person holding the phone, it is time that must come from somewhere else. Convenient discovery and the invitation to keep scrolling are part of the same design. The service is not asking the clock to add a twenty-fifth hour. It is simply hoping to acquire one of the existing twenty-four, a minute at a time. The screen may be getting taller, but the day remains stubbornly the same length.
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