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Dune's Double Sandworm Bucket Adds an Opening and Calls It Progress
· New York time
The Dune: Part Three popcorn bucket called the Double Sandworm has a second hole, giving the movie tie-in a feature that is hard to miss and harder to describe as essential to popcorn. The design continues the practice of turning a theater snack container into a collectible associated with a film. A souvenir can advertise the movie long after the kernels are gone, and an unusual shape gives fans something to notice before the screening begins. The second opening is a small change with an unusually large claim on attention. Most containers try to make the journey from bucket to hand straightforward. This one has decided that the journey should also be a conversation about sandworms. The film may have a vast fictional universe, but the concession stand has narrowed its contribution to a question of holes. The bucket has doubled the available entrances without demonstrating that the popcorn was having trouble finding an exit.
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