Making Financial Headlines · Page 10
Poppi founders return to the beverage aisle with another bottle
· New York time
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand offering bottled drinks and powders at Whole Foods, Target and Amazon. The new venture enters a category where shoppers can compare ready-to-drink products with mixes, and where PepsiCo's Gatorade is an established name. Hydration is a simple proposition, but the beverage aisle has found countless ways to package it. The founders are betting there is room for another brand, another set of flavors and another decision between the shelf and the checkout.
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