Making Tech Headlines · Page 10
Scion returns in a tiny truck with no interest in rushing
· New York time
Toyota is reviving the Scion name as an experimental mobility incubator, beginning with a Japanese-style kei truck built in Indiana. The vehicle has a top speed of 25 mph, a marked change from the youth-oriented hatchbacks previously associated with the badge. The return gives Toyota a familiar name for a different mission. A small, slow truck calls for a different assessment from a conventional passenger vehicle, especially when considering where it might be used. Scion is back, but its first act is not to race toward its old identity. At 25 mph, nostalgia has plenty of time to catch up.
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